While there are many platforms that offer live streaming capabilities, LinkedIn Live is an ideal platform to broadcast to for several reasons:
Professional Audience: LinkedIn is a professional networking site, and its audience consists of business professionals, decision-makers, and industry leaders. By broadcasting with StreamWorks on LinkedIn Live, you have the opportunity to reach a targeted audience that is interested in your industry and content. This can help you establish yourself as a thought leader and build a professional network.
Brand Visibility: LinkedIn Live can help increase your brand's visibility and reach. When you broadcast on LinkedIn Live, your connections and followers will receive a notification, which can lead to more views, engagement, and shares. This can help increase your brand's exposure and reach a wider audience.
Networking Opportunities: LinkedIn Live can also help you connect with other professionals in your industry. By participating in live broadcasts or hosting your own, you can engage with other professionals, build relationships, and network with potential customers, partners, and collaborators.
Analytics and Metrics: Broadcasting to LinkedIn Live with StreamWorks provides analytics and metrics that can help you measure the success of your broadcasts. You can see how many people viewed your broadcast, how long they watched, and the engagement metrics such as comments, reactions, and shares. This data can help you understand your audience's behavior and preferences, allowing you to improve your content and strategy.
Security and Privacy: LinkedIn is a secure and trusted platform that prioritises the privacy and security of its users. By broadcasting on LinkedIn Live, you can be confident that your content and data are safe and protected.
Overall, LinkedIn Live is an excellent platform for professionals and businesses to broadcast to. With its professional audience, networking opportunities, brand visibility, analytics, and security features, it is a reliable and effective platform to reach your target audience and achieve your marketing and networking goals.
Who can use this feature?
This feature is only available to members who meet the access criteria to create and host LinkedIn Lives. Trigger a review of your Page or Profile to check if you fulfil the criteria.
StreamWorks from solo16 is your ideal event partner for broadcasting your event. Give us a call today to discuss your needs.
You can also read our other help articles here.
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